This book's opening story makes it well worth a read.
Feed A Starving Crowd: More than 200 Hot and Fresh Marketing Strategies to Help You Find Hungry Customers by Robert Coorey. When a marketer gets zero likes, leads or sales from a bland Facebook post, the knee-jerk thought process goes something like this: "Oh, I know - we'll post even more. Most people take something that's not working and try even harder to make it work. Leverage is completely different than what most people do. Getting Everything You Can Out of All You Got shows you how. One of the most important lessons Abraham teaches is the concept of leverage: taking something you're already doing, spending a little more time and multiplying the results dramatically. He's earned more than $20 million in consulting fees because businesses happily pay him for the work he does to help them grow. He's helped more than 10,000 business in over 400 industries. Jay Abraham is a marketing genius, and I don't use that term lightly. Getting Everything You Can Out of All You Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham. Related: The Entrepreneur's Guide To Writing A Book 4. If you can pick up some of his short, punchy writing as you read, that's just icing on the cake. Success is all about how you package and position your offer, and Altucher is one of the best in the business.
Almost nothing you sell will be "new," so to speak.
It's a critical lesson for marketers today. "Choose Yourself" became a bestseller because Altucher presents the lessons through compelling stories.
There's nothing new or game-changing about the core material. Read Choose Yourself with your marketing X-ray goggles, and you initially might be shocked it resonated with so many people. But it's packed with lessons every marketer should know - lessons like why you should study bestsellers and deconstruct what made them shoot to the top of the charts. Choose Yourself: Be Happy, Make Millions, Live the Dream by James Altucher.
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